Our Vision

Improve yourself, improve others, improve your world.


Being a man today can be excruciatingly difficult. We are constantly battling between our nature and our societal expectations. Most of us can say we have built and accomplished great things, but we all hit a point in our journey where we plateau or burn out to some degree. Things become clouded. We get frustrated. We feel defeated. We feel emasculated. As we close in on the threshold of pain we either turn toward the darkness by sedating our problems away or turn toward the light looking for better answers and pathways.

Either way, you are normal and YOU ARE NOT ALONE. In fact, it as a normal cycle of life that has been happening for about 200,000 years. It is called GROWTH. It is the point of life. We continually push our limits and exceed them. It is what has propelled us from knuckle dragging nomads to space explorers. 

            Have you ever asked yourself questions like these?:

  • Is there more to me than what I do for a living?

  • Why am I here?

  • Who am I?

  • Who would I be if I lost everything?

  • Why doesn’t anyone hear me?

  • Why can’t I get ahead?

  • Why is everything so difficult?

If so, you are on the right path to finding the answers you NEED because you are internally motivated to make a change. You are  seeking what is commonly referred to as an awakening.

If you’re like me, you have looked at many different books and programs about transformation. It makes sense to us that what we are missing can only be attained by transforming ourselves into some better, idealized version of ourselves. Are those programs successful? Sure, as a marketing plan and a monetized system. But let’s think about it logically. Can we easily and readily transform into something we are not? I agree we can take some part of it and greatly improve some part of our lives, but a transformation is much more than that. It requires a ton of effort and a huge commitment. It takes years and even decades to fully transform. Ask any guru, yogi or sage. Even after a transformation, is the change sustainable considering growth comes only from challenge? How many times must we transform into the next best version?

Let me propose a different idea. It is not a transformation you need. What you need is a REVERSION TO WHAT WORKS. You need to strip away all that hasn’t worked and get back to what is in your nature. Go back to what has worked for men for eons. You see, the answers and the ability to improve your life and your world have always been inside you. Somewhere between the ages of 8 to 10 years, you naturally started adopting a version of you that was injected into who you are and how you see the world. Your parents, not maliciously or even consciously, were your very first bullies. They forced you to think a certain way, to act a certain way, to do things a certain way. They molded you into an “acceptable” version of what they  believed you should be in order to fit into society.

Since then institutions such as schools, churches, and social organizations have continued to form you into their desired image. Your personal experiences with other people continued to build your framework of good & bad. Before you knew it, you were doing exactly what everyone else wanted you to do. They trained you!

Regardless, you have always heard the calling of your true nature. You have to some degree tapped into your masculine energy and built or created something great. So it makes sense that the only way to harness your nature is to UNTRAIN.

Imagine from the time you started learning to walk you were taught to walk backwards. You would learn to do so through the same processes of stumbling and falling although it would be more difficult since you would be fighting against your natural construction and inclination. Nonetheless,  eventually you’d walk backwards with the same proficiency we all do forward. Now, after decades of walking backwards, you want to run a marathon. Like everyone else, you’d have to train intensively to build stamina and endurance. It would surely take more training for longer periods of time to reach the same endurance level considering you’d be doing it less efficiently than your forward facing competitors. Maybe you run the marathon successfully. Maybe you give up.

Consider that untraining yourself, learning how to walk forward, would be a much easier and quicker way to get there. Your body is naturally built to use your legs and feet to walk forward. Your eyes are placed in the front of your head for forward travel. It would come to you naturally to change from walking backwards to walking forwards. That UNTRAINING would allow you to transition into marathon training with ease.

This is exactly that process. LIFE is a marathon. Rather than anguishing through extensive and intensive exercises that may produce some results in one or two areas of your life, uncover a proven system to fully change every area of your life by releasing your true self. Strip away the bad training and get  in touch with your true nature. More so, you will begin to understand yourself, how you naturally are, and how to get back to basics to powerfully manifest everything you want and need in your life & in your world.


Richard Hawkins


Your inherent manly heritage is the key to unlocking your true potential.

Your inherent manly heritage is the key to unlocking your true potential.